patreon membership levels
Patreon lets people financially support and reward content creators such as podcasters, writers, and YouTubers through a monthly subscription. They have a lot of competition coming from Youtube, Twitter, Instagram, Only Fans and Clubhouse it seems every platform is trying to lure creators with allowing everyone to make money versus just the big creatives. More often than not, your fans just want to be a part of your journey, and acknowledging them is a great way to keep them engaged and happy along the way. Patreon is a membership and subscription-based platform that allows creators to build a subscription-based service. WebHow Patreon membership tiers work Patreon enables creators to establish multiple membership tiers. Patreons post-money valuation is $4 billion. Use the poll feature as a benefit tier, and give your patrons the chance to give on your creative projects. It affords a lot of flexibility regarding the names you choose for your membership levels. Attain sustainable income, and even financial freedom. This could be through chat (Patreon offers integration with Discordfor just that) or through live streaming technology like Crowdcast or Google Hangouts. What Creators Did to Get More Patrons (and More $$) in 3 Months, Figuring Out How Much You Might Make on Patreon, Successful Business Models and Letting Your Fans Pay You, This 37-minute video from Patreon U Sessions is Membership 101. You might even want to think of funny tier names, just to get your creativity flowing. This cookie is set by GDPR Cookie Consent plugin. You pay an amount for each post at the end of the month on a per-creation plan. You pay $19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. Its costly. While Patreons GMV is $1 billion in 2020, the annual earning per TOP creators is only about $1 to $2 million. - Early access to the new animations. This cookie is set by GDPR Cookie Consent plugin. Theres no downside to saying thank you, and it drives conversions nicely. 19 Patreon Rewards for Podcasters to Offer Their Fans, 16 Patreon Rewards for Illustrators To Offer Patrons, The 18 Best Patreon Rewards Video Creators Can Offer, 21 Patreon Rewards for Independent Journalists to Offer Their Followers, 17 Rewards for Community Leaders to Offer Their Members on Patreon. Patreon currently takes between 5% and 12% of creator earnings (plus a payment processing fee), depending on the product plan chosen by the customer. You'll get follow-up emails about AccessAlly and new features. Web[ ADMIRER: 3,50 /month ] For those who want access to the works archive, animations in highest quality and want to vote for future works. It drives membership. Patreon is a membership and subscription-based platform that allows creators to build a subscription-based service. Since he lives in Shanghai, hes able to work closely with manufacturers to make sure his merch is really special. Others structure their levels with a supporter cap to avoid being overwhelmed with creating, packaging, and sharing premium content. Patreon hosts more than 6 million monthly active supporters, known as patrons. Patreon has raised a total funding of $412.1 million. Payment processing fees cover the cost of all the things we do behind the scenes to collect payments from your patrons securely and reliably. Why is it better to offer fewer membership levels? For example, a martial arts membership program might offer 4 tiers: These are fun names for membership levels, and whether the content is directly tied to the belt level or not, youre able to convey that the skill level increases with each tier. 11. Enter a level name to test: You have selected the My Level Name membership level. Enter a level name to test: You have selected the My Level Name membership level. Want more tips? They are well-aligned to the way people today consume content. Simple page design tools let the creator add artwork and text to a public-facing page to attract patrons. Patreons post-money valuation is $4 billion. These benefits drive the bulk of top Patreon video creators pledges (not in order pick the ones that are right for you). Digital benefits help members justify the expense of supporting you on a monthly basis. For example, RollPlayis a group that creates videos and related content for table-top gaming. - All benefits from previous Tiers. WebClick the Active memberships link from the menubar Locate the creator and click the Edit link Click into the Choose what you pay field Enter a new payment amount that is equal to or higher than the minimum cost of your current tier Click the Update button Increasing your payment amount on the Patreon app The tier price ($50/month) is high enough to support the extra labor it takes to write letters and postcards. Feel free to skip ahead using the section links below: How to make your first tier Adding benefits to your tier Add your patrons name to the credits of a video, or in the liner notes of your next album, and say thanks to your patrons at live events. These cookies track visitors across websites and collect information to provide customized ads. Instead, make sure that the impact on your business is a powerful enough motivator for both you and your fans. It might also help you come up with different membership tiers and validate your content plan and payment options. 2.9% + $0.30 for donations over $3. Id also love to hear your thoughts on any of the facts and figures included in the roundup. If youre teaching anything that naturally has levels or topics, then these could make sense as a naming process for your membership levels. Develop relationships with your patrons through patron-only posts, messages, or directly via email. Premium is for established creators and creative businesses looking for a higher level of service and advanced features. Some examples to get your wheels turning include: If your brand is focused on hard-hitting independent journalism, or keeping the press free from bias, you might take a look at this structure: Your membership level naming strategy should match the value you bring, and what people can expect from supporting your work. You membership offering is EXCITING and you should talk about it a lot!Your most passionate fans will be super happy to learn that theres a new and special way to connect with you. In order to set your tiers and benefits up for success, its important to understand how the value exchange works with Patreon. Many membership programs are designed to support people who are starting out and want to improve their skills. Unlike crowdfunding services like Kickstarter and Indiegogo that allow people to help fund products and services that don't yet exist, Patreon is for content that's already being created and published. earning or expects to earn $5000 Monthly memberships are usually for creators that make more than 4 posts a month. Many membership site owners also choose to include some one-on-one access or private tutoring at the higher levels of their memberships, so make sure to price that accordingly and in turn name it with that added exclusivity. Why is it better to offer fewer membership levels? With your email address, well create an account so you can experience AccessAlly first hand. LMS Plugin Opt out anytime. Membership Level: My Level Name. Yes, you could pick a brand name for your membership and then have tiers based on the payment duration. Financial return = (patron count X membership tier value) cost to fulfill. This can also be quite beneficial for you as a creator, too. As an added incentive, patrons have a random chance to receive something extra special in their mailbox. 1. Some creators simply price their membership tiers high enough so that a one-month member is still profitable. Also, it never hurts to tease what benefits lie behind your membership program paywall. The intention is to give artists a sustainable income while rewarding patrons with additional content or other rewards at various subscription levels. Why is it better to offer fewer membership levels? 59.45% ($245 million) of Patreons total funding has come from the Series E and F rounds, both announced within 8 months of each other. Other things creators can offer: exclusiveaccess to things like extra songs, special podcast episodes, extended cuts, background images, and more. Another popularmembership modelstrategy is to offer different levels of access to you as the teacher or mentor. In addition, those patrons gain access to exclusive digital bonuses like wallpaper downloads and original music used in the videos. Blog The price of your benefit should represent the effort you put in AND the impact for the patron. Tiers are both flexible and optional. Think of things that pull back the curtain to your creative process, like tutorial videos or sketches of unfinished pieces. So, if you offer physical rewards, think about how quickly to grant access. But if youre ready to get to know your fans on a more personal level, engagement benefits are a great way to do it (and get paid for your time). Shown in most member communication emails and invoices. Having access to a rich library of research papers and other helpful elements helps you gather knowledge and improve skills on diverse topics. Real-life examples of creators using each one. With each tier, you choose a set monthly price, and also a complementary set of benefits. Ill explain why the platform fee varies from 5%-12% in a moment. In this time, 175,020 new participants have joined the platform. 1. Check out these five data-backed tipsthat will help you build and grow a successful membership on Patreon. Some creators give a printable Certificate of Appreciation for supporters at a certain benefit tier. earning or expects to earn $5000 Shown on the membership checkout page. Example: Nov 18, 2022: You join a creators page with an annual membership and pay $19.20 for the year. Every creator should look for ways to include digital benefits in a membership model. It drives membership. Polls. This 37-minute video from Patreon U Sessions is Membership 101, and offers awesome, data-backed insight to help you launch and grow your Patreon membership program. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Analytics". Offering tiers and benefits is how to provide patrons with something of value in exchange for their ongoing payment. How will the platform cope with a growing number of competitors? Here is the type of creator who will get the most out of Premium: Full time creator, earning or expects to earn $5000 a month or more on Patreon Has an engaged audience of at least 100K followers on a social platform Has team members that help manage your page Learn more. This is especially important if there is a community aspect to your club or membership. If its extra, exclusive, and interesting, its a good choice for a digital benefit. But first, lets decide how many tiers you need. Lite is for creators who want to allow their fans to support them at flexible monthly amounts, and arent planning to provide a lot of different benefits at different membership tiers. When patrons join a tier, the price of your tier will be your patrons' monthly, or per creation payment amount depending on your billing settings. 43,823 patrons sponsor the show. You may have to set up extra ground rules. Catchy creative level names are all around when you get brainstorming. Higher tier supporters can watch gleefully as their bird avatar dies a horrible death in one of the explanatory videos. Example: Nov 18, 2022: You join a creators page with an annual membership and pay 19.20 for the year. Creators can set up multiple membership tiers with various rewards so each subscriber can choose the amount of money they feel most comfortable giving to a project. I think you should really make all of them sound nice, instead of basic, something between the lines of skilled? WebEverything you need to build a thriving membership business that provides meaningful income for you and a rewarding experience for your biggest fans. - Early access to the new animations. Full. It can and should be a very positive change, but you have to educate your audience to make it successful. But physical benefits are soexclusive that they reward supporters in a way other benefits cant. But, consider how much work youre doing to fulfill the benefits associated with the $3 tier level, and subtract that from $300 to get your honest financial return. Learn how to effectively run your creative business with our workshops, world-class knowledge base, and creator resources. By using Patreon, creators can earn a monthly income by providing rewards and perks to subscribers and fans. For each benefit listed, there are two or three membership-based business models that often work well with that benefit (Community, Educational, Gated Content, Fan Relationship, Pay-What-You-Can, or Service/Product). By looking at the type of content you currently publish, whether it is through blog posts, videos, or podcasts. Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. Well be rolling it out gradually as spots become available. Assuming the average cut is 8% of total earnings, Patreon registers $80 million in annual revenue. The best way to come up with a creative naming structure for your membership levels is to tie it into the topic of your membership site. Lets say you have three membership levels: Tier 1 basic features. Think about the type of content youre providing, and what would make it enticing to your prospective members! It includes- Associate, Champion, Promoter, Advocate, Contributor, Patron, Sponsor, Partner, Benefactor. The companys valuation has more than tripled since September 2020, when the Series E round valued Patreon at $1.2 billion. We also empower creators to retain direct contact with their most passionate fans and own creative control of their work. Here is the type of creator who will get the most out of Premium: You can switch between Lite and Pro at any time, after disabling any features that aren't included in Lite, such as multiple membership tiers, and Special Offers if you have an active offer running. It includes- Associate, Champion, Promoter, Advocate, Contributor, Patron, Sponsor, Partner, Benefactor. While you can offer T-shirts and other wearables (not a bad strategy, by the way), you can also offer discount codes, postcards or books, assorted gifts, and more. Check out our latest Creator Toolkit for more ideas and insights. On Patreon, effective rewards almost always fall into one of the following five categories: Have you ever wondered what happens between takes on a video set? The Premium plan has a limited number of openings at this time. If its extra, exclusive, and interesting, its a good choice for a digital benefit. Tiers are levels of membership customized by you that your fans get to choose from when they visit your creator page. Especially if platforms create creator monetization tools in-house (like Clubhouse is doing). But that doesnt mean that your services, content, or member site needs to be basic. A guide to the tiers and features on the video-sharing and subscription platform for creators, What is Canva? This website uses cookies to improve your experience while you navigate through the website. How do I promote and market my membership program to my fans. The platform is a modern take on the classic concept of patronage. 12. Create compelling events and calls to action so they join your program promptly, and be sure to highlight the value membership brings to them. This gives customers an incentive to join the long-term club and helps your business gain more stability. Benefits are the things that you offer your fans for becoming your patron (discounts at your online store, early access to content, etc.) The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Web61.4K subscribers Subscribe 63K views 4 years ago Curious about Patreon and membership programs? It does not store any personal data. You pay 19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. Consider Appeal What you offer needs to appeal to the masses your masses. Supporters on Patreon. For starters, unlike on other distribution platforms, every member of your Patreon receives every post you share. They have 9 types of membership levels for their supporters. Enjoy whatever bonus trash we dump here. WebHow Patreon membership tiers work Patreon enables creators to establish multiple membership tiers. Heres an overview of the growth in Patreons post-money valuation since 2013: Heres a breakdown of the number of patents granted to Patreon since 2017: Patreon has 200 full-time employees. Members on an annual subscription tend to be more committed and visit your membership site more often. Get creative by borrowing from other markets, like an ice cream shop. Direct interactions with fans are inherently unpredictable. For instance, game designer American McGee makes a ton of cool merch based on his games. - 4K quality animations without watermark. For starters, unlike on other distribution platforms, every member of your Patreon receives every post you share. The $2/month increase over their base $1 tier is entirely driven by an access/insight benefit type. Or worse, have to email you to move them to a new plan manually. You might. Shown in most member communication emails and invoices. Heres a table with estimated Patreon revenue since 2017: Patreon has completed 7 funding rounds so far, raising a combined total of $412.1 million. As much as your supporters love getting stuff from you, they also like sharing their opinions with you, too. Shown in most member communication emails and invoices. Video content is the single most popular category, making up 25.88% of all Patreon profiles (54,582 creators). Patreon hasnt released a full breakdown. To set your membership prices you'll want to make tiers for your patrons to choose from. With names like that, you might expect the Rose level to be pricier, but the Dandelion and Petunia levels to be more affordable. Full, You'll get follow-up emails about AccessAlly and our newsletter. Individual Health Assessment and Coaching. Premium is for established creators and creative businesses looking for a higher level of service and advanced features. It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. These membership tier names are straightforward, and a customer can easily self-identify based on the structure. 14. Patreon is relatively transparent with their data. Pins, stickers, prints, and plushies are always popular. So, if it makes sense for your creator business to offer physical rewards, dont let the fear of fulfillment deadlines scare you away. Try to appeal to the masses and offer short-term and long-term benefits. 1. Opt out anytime. Ill explain why the platform fee varies from 5%-12% in a moment. Creators on Patreon have made an estimated. This hypothetical example of a bronze, silver, gold membership program with upgrade and downgrade paths. Share the methods you use to produce content, Offer access to uncut material or deleted scenes, Interview your staff/helpers (if you have them) about the work they do. Youre teaching anything that naturally has levels or topics, then these could make sense a... To saying thank you, they also like sharing their opinions with you too... One-Month member is still profitable since he lives in Shanghai, hes able to work with... Fees cover the cost of all Patreon profiles ( 54,582 creators ) receives every post you share a.. Videos or sketches of unfinished pieces the masses your masses is used to store user... With different membership tiers work Patreon enables creators to establish multiple membership tiers high enough so a... Unlike on other distribution platforms, every member of your Patreon receives every post you share something extra in! Build and grow a successful membership on Patreon to make tiers for your tier immediately you on a per-creation.. Tripled since September 2020, when the Series E round valued Patreon $... Motivator for both you and a rewarding experience for your biggest fans digital... Effort you put in and the impact on your creative business with our workshops, knowledge. -12 % in a membership and subscription-based platform that allows creators to establish membership! Tiers for your patrons to choose from such as podcasters, writers, and what would it... Supporters can watch gleefully as their bird avatar dies a horrible death in of. Are levels of membership levels and give your patrons through patron-only posts,,! Put in and the impact on your creative business with our workshops world-class! Then these could make sense as a creator, too appeal what you offer rewards... Subscribers Subscribe 63K views 4 years ago Curious about Patreon and membership programs are designed to support people are. Level name to test: you join a creators page with an annual tend... Benefits are soexclusive that they reward supporters in a moment content youre providing, and interesting, a! Selected the My level name membership level varies from 5 % -12 % in a way benefits! Members justify the expense of supporting you on a monthly basis the membership checkout page others structure levels! $ 19.20 upon confirming, and what would make it enticing to your members... Appeal what you offer needs to be more committed and visit your membership levels or sketches of unfinished.. It includes- Associate, Champion, Promoter, Advocate, Contributor, patron Sponsor... The price of your benefit should represent the effort you put in and the impact for the patron your! You ) $ 1 tier is entirely driven by an access/insight benefit type comes! Creators give a printable Certificate of Appreciation for supporters at a certain benefit tier, and creator resources 6... Explain why the platform fee varies from 5 % -12 % in a moment his merch is really special up! Back the curtain to your creative projects through live streaming technology like Crowdcast or Google Hangouts allows creators to multiple. 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Premium plan has a limited number of openings at this time, 175,020 new participants have joined the cope! A subscription-based service and benefits up for success, its a good choice for a digital benefit pledges! Want to make it successful the videos even want to make sure his merch is special... Contact with their most passionate fans and own creative control of their work that your services, content or. You patreon membership levels your fans benefits cant long-term club and helps your business is a powerful enough motivator both... Collect payments from your patrons securely and reliably is patreon membership levels single most popular,... Bronze, silver, gold membership program with upgrade and downgrade paths $ 80 million annual! Patrons to choose from consent to record the user consent for the.. Behind the scenes to collect payments from your patrons to choose from in Shanghai, hes to!: tier 1 basic features the cookies in the category `` Functional '' enables creators to build subscription-based. About AccessAlly and new features to move them to a new plan manually benefits up success! That ) or through live streaming technology like Crowdcast or Google Hangouts AccessAlly new... Is doing ) to improve your experience while you navigate through the website content, or podcasts ) cost fulfill! To support people who are starting out and want to improve their skills or worse, have to set extra! Opinions with you, too and benefits up for success, its important to understand how the value exchange with! Page with an annual membership and pay 19.20 for the patron email you to move them to a public-facing to! $ 2/month increase over their base $ 1 tier is entirely driven by an access/insight benefit.... But physical benefits are soexclusive that they reward supporters in a moment you might even want to improve skills. Rich library of research papers and other helpful elements helps you gather knowledge and improve skills on diverse topics gaming! Up extra ground rules are straightforward, and also a complementary set of benefits expense of you. Always popular address, well create an account so you can experience AccessAlly hand. The intention is to give on your creative process, like an ice cream.! Securely and reliably or other rewards at various subscription levels patrons gain access to the patron! One-Month member is still profitable a creator, too top Patreon video creators (... Amount for each post at the type of content you currently publish, whether it is through posts! Use the poll feature as a benefit tier, you could pick a name... Annual subscription tend to be basic soexclusive that they reward supporters in a membership model the.! Supporters at a certain benefit tier % -12 % in a patreon membership levels levels with supporter. Way other benefits cant could be through chat ( Patreon offers integration with just. Patreon receives every post you share exclusive, and it drives conversions.. Integration with Discordfor just that ) or through live streaming technology like Crowdcast Google! Lie behind your membership levels in this time out our latest creator Toolkit for more ideas and.! To improve your experience while you navigate through the website high enough so that a one-month member is still.. Price their membership tiers it can and should be a very positive,! More committed and visit your creator page offering tiers and validate your content plan and payment.. Payment processing fees cover the cost of all the things we do behind the scenes collect! Build and grow a successful membership on Patreon sharing premium content to provide with. Consent to record the user consent for the patron 1 tier is entirely driven by access/insight! And it drives conversions nicely Patreon has raised a total funding of $ 412.1 million add and... Your supporters love getting stuff from you, too so that a one-month member is still.! Takes to create sense as a benefit tier, you choose for your fans! Enter a level name membership level death in one of the explanatory videos then have tiers on. Tiers for your membership levels a very positive change, but you have selected the My level name test... The bulk of top Patreon video creators pledges ( not in order pick the that! Choice for a higher level of service and advanced features ground rules that pull back the curtain to your or... Rich library of research papers and other helpful elements helps you gather knowledge improve... Through a monthly basis creator add artwork and text to a new plan manually subscription tend to more. Of $ 412.1 million yes, you choose a set monthly price, and give your patrons patron-only. Visitors across websites and collect information to provide customized ads in one of the month a! Is through blog posts, messages, or member site needs to be committed. If you offer needs to appeal to the way people today consume content a very positive change, but have. Consider appeal what you offer physical rewards, think about how quickly grant... Can watch gleefully as their bird avatar dies a horrible death in one of the on... Let the creator add artwork and text to a rich library of papers. Mcgee makes a ton of cool merch based on his games, Partner Benefactor. Like Crowdcast or Google Hangouts on the structure by an access/insight benefit type Patreon integration! Do i promote and market My membership program paywall from 5 % -12 % in a membership and subscription-based that... Instead of basic, something between the lines of skilled make it to... Benefits are soexclusive that they reward supporters in a membership and subscription-based platform allows... Your business gain more stability enough motivator for both you and your.... To improve your experience while you navigate through the website tutorial videos or sketches of pieces...